Larry Stelter is president and CEO of The Stelter Company, a leading source on gift planning marketing for 2,000 print clients and 1,600 Web clients nationally. Larry has almost 41 years of experience as a marketing specialist and is a frequent speaker and author on gift planning topics, including presentations at the National Conference on Planned Giving. The Stelter home office is located in Des Moines, Iowa, and has regional marketing consultants nationwide. Larry is a graduate of the University of Iowa.
Discovering the Secret Giver: Groundbreaking Research on the Behavior of Bequest Givers in America
The Stelter Company has combined forces with the nationally renowned research firm, Selzer & Company, to provide groundbreaking research into who names charities in their wills, when, and why. The Stelter Study of Charitable Giving is a national survey of adults age 40 and older. This article shows the previous work completed by the National Committee on Planned Giving's 2002 Survey of Donors. The results enlighten the work of charitable organizations as they cultivate likely donors in the 21st century.