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Cynthia Krause is vice president for gift planning at Baylor Health Care System Foundation, where she provides gift planning counsel to individuals and professionals. She has worked in the field of charitable gift planning with nonprofit organizations, individuals, families and family foundations for more than 20 years. She is the former president of Wilson & Krause, a philanthropic and family advisory services firm where she served or consulted with more than 50 nonprofits and foundations across the country. Her career began in Dallas, where she practiced law for two years before joining Baptist Foundation of Texas as associate trust counsel, working with more than 35 charitable organizations and their donors in structuring and establishing planned gifts.

Cynthia has been a member of the board of directors of the National Committee on Planned Giving, now the Partnership for Philanthropic Planning (PPP). She has spoken at the National Conference on Philanthropic Planning, and is a frequent speaker for planned giving councils and other nonprofit organizations across the country. She is a member of the North Texas Chapter of PPP.


"Ch, Ch, Changes... Turn and Face the Strain" Megatrends Affecting Planned Giving

Thursday, October 12, 2006

Megatrend: "a large over-arching direction that shapes our lives for a decade or more." As gift planners, our work is being shaped by the confluence of existing and emerging megatrends, dramatically affecting the way we work, our alliances, and the donors, prospects and charities we serve. Our ability to understand these trends and adjust our thinking and acting spell the difference between success, mediocrity or failure in the future. This article explores the impact of four megatrends on the charitable gift planning industry and offer insights for success from seasoned gift planners across the country.