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Biography

Selzer & Company specializes in strategic public opinion research helping clients connect with their audiences—be they readers, viewers, customers, voters, or donors. J. Ann Selzer’s work for the prestigious Iowa Poll earned the Gallup Award for Outstanding Poll reporting for The Des Moines Register. She also conducts the Bloomberg Global Poll and the Bloomberg Politics National Poll for Bloomberg, LLC. The firm’s consistent record of accuracy was reflected in the award of one of three A+ ratings (out of over 300 firms analyzed) by the influential polling website, FiveThirtyEight.com.

Selzer & Company also does audience development and strategic research for a broad range of nonprofit organizations and for-profit companies.

Ms. Selzer has appeared on most of the major news organizations, including CBS Evening News, MSNBC, Fox News, The NewsHour on PBS, CNN, the BBC, and National Public Radio. She was part of the geek team on Bloomberg Politics’ first night of election coverage in November 2014.

Commentary

Discovering the Secret Giver: Groundbreaking Research on the Behavior of Bequest Givers in America

Saturday, October 25, 2008

The Stelter Company has combined forces with the nationally renowned research firm, Selzer & Company, to provide groundbreaking research into who names charities in their wills, when and why. The Stelter Study of Charitable Giving is a national survey of adults age 40 and older. This article shows the previous work completed by the National Committee on Planned Giving's 2002 Survey of Donors. The results enlighten the work of charitable organizations as they cultivate likely donors in the 21st century.