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Field Guide to Donor-Centered Giving: New Rules, New Tools, New Culture

Thursday, October 11, 2007

Planners like to see what happens when you implement a new idea in the field - Does it just look good on paper or does it really get results? They need more information to be emboldened to advance donor-centered giving in their own shop. This article discusses challenges faced from more than a year of implementation of the Partnership for Philanthropic Planning's Guidelines for Reporting and Counting Charitable Gifts. They also suggest how general lessons drawn may apply to other charitable organizations, including making a more compelling case for donor-centered fundraising, using new gift strategies with donors, and building a more collaborative fundraising culture.